Let’s start with the bottom line: High performers are costly to nab, but they are worth it to get the company operating at its peak. And with today’s ultra-low unemployment rates, it’s tougher than ever to reach top talent. Maybe you need experienced candidates for hard-to-fill vacancies, you want to build a pool of high performers, or you just want a hefty influx of fresh talent, it’s important to make the best use of all your resources at every step of the sourcing funnel.

So as an HR professional, what’s the best talent acquisition strategy you can craft to consistently attract those high performers?

Launch a thorough and engaging company careers website

Maximize your active recruiting! Give potential employees what they’re looking for in one place that makes your company look great, and that is centrally highlighted on your company’s main website. Plus you’ll make your life easier when you manage your recruitment processes from a central location.

As an HR professional, a company careers website lets you:

• Automatically post jobs on far-reaching job boards and social platforms
• Customize application forms for different job openings
• Showcase the company’s culture, mission, and values to make candidates feel great about applying
• Quickly identify the most qualified candidates

Save time and money with smart sourcing technology

A reliable way to reduce an ever-increasing sourcing spend is to use smart sourcing technology. Maximize your efforts with automated job board postings, and leverage the latest social platforms to expand your reach to millions of talented professionals. When your social recruiting efforts pair with the latest technology, you’ll get faster and more efficient screening to find the high performers you’re looking for.

Automate your candidate management

In this time of constant engagement, hiring no longer happens in a void. Gone is the “submit and forget” approach; candidates now expect consistent communication at every step of the recruitment process. And while it’s important to humanize your communications, you’ll maximize time and efficiency if you use an applicant tracking system to automate email and notifications. You’ll keep your prospects informed with notifications and reminders, making them feel valued and current.

Run reports that identify metrics

If you want your HR strategy to match up with business goals, you’ll need insight into detailed business metrics: vacancies generated, costs per hire, retention rates, and efficiency of your sourcing platforms. Here’s where we also go back to that applicant tracking system, which can easily generate a lot of these reports to help steer your future decisions.

In conclusion

You can attract high performers by leveraging a few not-too-complicated technological strategies. An influential online presence, the right data, and some well-placed automation can dramatically improve your sourcing efforts. So go forth and engage that top talent!