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Twitter: Smarter Recruitment in 140 Characters

Why does the enigmatic Lady Gaga boast over 22 million Twitter followers worldwide? Because socially, Twitter is for people you’d like to know better. And wouldn’t it be great if your company could reach out to millions of people who’d like to know you better? No, we’re not suggesting your CEO carve out a meat dress; we’re suggesting that you think about how Twitter could expand your applicant pool. As a social recruitment tool, Twitter is fully searchable, free, and easy to get started. It’s also widely used by the corporate big boys.

When market-leading employers such as Microsoft trust Twitter with employment news, is it a wonder Twitter remains the third most popular social site for recruitment, behind LinkedIn and Facebook? Twitter creates a “right here, right now” connection with potential job applicants with its constant stream of real-time news. It gives your company a personality—a voice all its own. And with that voice, Twitter also offers unparalleled versatility. You’d be surprised how much you can pack into a 140-character tweet, including announcement of a job vacancy and a link to the application. Twitter is also an effective way to promote your company as an employer, by touting attractive employee benefits, positive employee survey results, and any recent awards or good press. And don’t forget to advertise career fairs and to stay in touch with recent graduates as part of your college recruitment campaign.

Searching for more followers? How about adding some hash tags with key words that make your tweet easily searchable in the Twitter community? Hash tags such as #HR, #employment, or #jobs can go a long way toward getting your tweets, and your job openings, noticed by the right people. And you don’t have to wait for the right applicants to come to you—you can seek out new contacts through a quick Twitter search by user name, industry, or hash tag. You can also look to see who’s following other businesses in the industry.

As part of a comprehensive recruitment strategy, Twitter is a juggernaut in the making. Don’t miss this opportunity to attract key talent!

If your business is ready to top the recruitment charts, then say “YES!” to the Human Resources professionals at YES! Your Human Resources Solution. As Orange County’s premier HR consultants, YES! is the only solution you need to help your company select and recruit the best and brightest employees. We can provide solid support to your talent selection process, and then continue to offer HR solutions as your business grows and changes. For more information about how we can help your business thrive into the future, visit our website or contact us for a free consultation. And while you’re at it, why not visit our Twitter page? We’d love to get to know you better!

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